For this assignment we had to take a pre-written body copy, for an event thrown by the Cooper Hewitt, Smithsonian Design Museum, and translate it into a visually appealing and creative advertisement poster. This assignment was originally challenging for me, it was one of my first times working with only text for a design. After some research on the topic and looking into some famous designers who focused on typography, such as Paula Scher, I started to feel more familiar with the process of working with just type. I decided I would try for a very angular look on my poster, accentuating certain parts of the text to frame the rest of the body copy. The only color I chose to use other than b&w was red. The reasoning is pretty simple, we know from studies that the color red attracts the human eye more than any other color. With that in mind, I tried to create the most attention grabbing and dynamic poster that I could. Ultimately I was very satisfied with the results of this assignment, I feel it was an excellent introduction into the realm of typographic design. Going forward, I feel much more confident in my ability to design text-based graphics and have carried this technique into some work I later did for my internship.
