For this project we had to either redesign an existing product's packaging that we felt had room for improvement or to create an original beverage of our own making. I chose to create an original milk brand called “Over the Moon” which was inspired by the children's rhyme “Hey, Diddle, Diddle”. I wanted my brand to appeal to young kids and so with that in mind I tried to keep the design simple and fun. Originally I made a series of three different flavored milks, Whole, Chocolate, and Strawberry.
